CAMPAIGN

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CHEMICAL COUTURE - CUT IT OUT

This campaign Chemical Couture - Cut It Out’ was created for a brief which consisted of creating an interactive piece of print media which creates awareness on a topic.

Chemical couture is a campaign which creates awareness of global clothing brands and their suppliers involvement in toxic water pollution around the world using hazardous chemicals within the production and still remain present in the clothing right through to the sale.

This campaign has been produced to not only to inform the consumer of the effects of these hazardous chemicals but also to educate designers on sustainable ways of fashion production.

This campaign was created in the form of a compact information kit incorporating all the knowledge needed to educate the consumers and designers. This kit would be available through the website ‘Ethical Clothing Australia’.

DESIGN DETAILS

Branding, Print Design, Brochure Design